DG/CHP Market Analysis
Jackson Associates provides comprehensive market analysis of distributed
generation (DG) and combined heat and power (CHP) systems for the US market.
Product design analysis, market strategy, market potential and sales forecasts
are all provided in studies custom-designed for each client.
JA analysis applies proprietary survey and other data including the widely
used MAISY ® Utility
Customer and Hourly Load Databases which provide market insights based
on survey data for more than one million utility customer records in the
US.
JA has provided DG and CHP market analysis for Asian, European and US CHP
manufacturers. CHP technologies include fuel cells, external and internal
combustion gas engines and microturbines.
Market analysis can be provided for any geographic area including
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Metropolitan areas
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Utility service areas
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States
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Regions
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Entire US
Background
The CHP industry has, until now, focused almost exclusively on technology
development. As the industry enters the commercialization stage, the primary
focus on technology must change because market success depends more on other
factors. JA studies of CHP and other new technologies show that market success
of individual companies depends on a complicated mix of product design, market
strategy and execution.
For instance, Sony's technically superior Betamax video recording technology
is an example of a product that failed because it was based on an inaccurate
perception of the market.
The US CHP market is extremely complex. US customers show great diversity
in energy use, economic benefits and consumer valuation of power quality,
reliability and other attributes. CHP applicability varies substantially
by building age, geographic region, income, business type and other factors.
Electric rates vary by more than 100 percent across the 120 major utility
service areas. These and other important issues must be considered simultaneously
to accurately assess US markets and to develop successful market strategies.
JA Market Analysis
Jackson Associates DG and CHP market analysis studies provide comprehensive
assessments of individual technologies including product design evaluations,
market strategy, market potential and sales forecasts.
JA market analysis studies provide simultaneous market evaluation of the
most important factors determining commercial success of CHP technologies
in US markets. An unmatched level of analysis accuracy is provided with detailed
customer 8,760 hourly electric and thermal end-use loads developed from the
one-million-plus record MAISY Utility
Customer Hourly Load Databases.
Market studies are designed to address specific needs of individual manufacturers
and other suppliers. Some of the factors incorporated in studies include:
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Valuation of reliability and power quality attributes by customers and market
segments (many US electric systems provide relatively poor reliability and
power quality).
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Actual electric and gas utility rates
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Analysis of off-grid residential applications
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Residential customer diversity with respect to dwelling unit size, income,
demographics, energy use characteristics, climate, customer valuation of
product attributes
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Commercial customer diversity with respect to building size, number of employees,
financial characteristics, energy use characteristics, climate, customer
valuation of product attributes
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State-level environmental regulations, interconnection requirements, net
metering rules and other rules governing CHP installations
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Market potential
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Sales forecasts
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Target market identification
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Impacts of alternative product design and positioning on market potential
and sales forecasts
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Impacts of alternative market strategies on market potential and sales forecasts
Additional Information
For additional information on DG/CHP Market Analysis contact
Dr. Jerry Jackson
Jackson Associates
4819 Emperor Blvd. Suite 400
Durham, NC 27703
919-967-9000
jjackson@dgmarketplace.com
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